Dena Roché
Principal
What Makes My Approach Different
After years working in journalism, marketing, and PR, I've learned that effective content isn't just about what you say—it's about how you make people feel.
My journalism roots taught me compelling storytelling. My marketing experience taught me conversion strategy. Together, they create content that draws readers into your brand's passion and soul, building the deeper connection that turns interest into action.
Modern consumers don't just want products—they want the backstory, the mission, the elements that make you different. I excel at telling that story across every channel of your marketing mix.
Who I Help
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I work with hospitality, health, education, tech and design companies to refine branding, develop content strategy, and create content that cuts through the noise.
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I'm also passionate about helping nonprofits amplify their missions.
Why Work With Me?
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Strategic Leadership Experience
I've led content, communications, and marketing teams as a corporate director. I understand how content drives business goals.
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Editorial Credibility
Published in BBC, Forbes, Luxury Magazine, Robb Report, and more. Your content gets journalistic-quality writing.
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Deep Industry Knowledge
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Years working as a travel journalist and in hospitality marketing
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Certified Health Coach and former managing editor for hospital system publications
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Sommelier covering 35+ global wine regions
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Real estate tech company co-owner
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Former Editor-in-Chief at Thunderbird School of Global Management
The Bottom Line
I bring strategic thinking, editorial excellence, and industry expertise to every project—whether it's a single email campaign or a complete content overhaul.
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Hi, I'm Dena
I Create Content That Connects and Strategy That Converts.
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Here's the truth: in digital marketing, content is everything. Bad content hurts every aspect of your marketing efforts. Great content? It builds authority, connects with buyers, and drives real business results.
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That's what I create.