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Dena Roché

Dena Roché
Freelance Content Strategy | Brand Messaging | Content Creation

Today digital marketing is key to any brand’s success, and the backbone of any successful digital strategy is content. If your content is bad, it hurts every aspect of your marketing efforts.

With a background in content, marketing and public relations, I know how to define your brand messaging, create a content strategy that integrates with your overall marketing mix and deliver content that connects to your buyer and converts.


With a career rooted in journalism, the backbone of my content creation is compelling storytelling. My secret sauce is to draw the reader into the passion and soul of your brand to connect on a deeper level. Today, consumers want to know the backstory and interesting elements that set your brand and products apart. It’s telling this story throughout your marketing mix that I excel at.


I have over 20 years experience helping companies in travel, wine, healthcare/wellness, real estate, education and luxury refine their branding, develop content strategy and create stellar content. 


Resumes are boring but here are a few additional facts you should know about me:


  • During my corporate career I served as Director of Content Marketing, Director of Communications and Director of Sales & Marketing.

  • As a journalist I am published with BBC, Forbes, Luxury, Robb Report and more.

  • I’m a Certified Health Coach and former managing editor of a custom publication created for large hospital systems in the U.S.

  • I am a sommelier who has covered over 35 wine regions.

  • I co-owned a tech company that serviced the real estate industry.

  • I’m the former editor-in-chief of a business journal at the prestigious Thunderbird School of Global Management.

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